How To Create Seller SKU On Amazon?

How To Create Seller SKU On Amazon

Selling on Amazon can be a lucrative venture, but it requires attention to detail, especially when it comes to managing your inventory. One crucial aspect of this is creating Seller SKUs. In this article, we’ll guide you through the process step by step, ensuring that you understand not just how to do it, but why it’s important.

Understanding Seller SKU

A Seller SKU, or Stock Keeping Unit, is a unique identifier assigned to each product you list on Amazon. It’s like a fingerprint for your product, helping both you and Amazon keep track of your inventory.

Importance of Seller SKU

Having a well-organized system of Seller SKUs is essential for effective inventory management. It allows you to quickly locate, track, and manage your products, which is crucial for a successful online business.

Creating Seller SKU Step by Step

4.1. Log into Your Amazon Seller Account

Begin by logging into your Amazon Seller account. This will take you to your Seller Central dashboard.

4.2. Navigate to Inventory

From your Seller Central dashboard, navigate to the ‘Inventory’ tab. This is where you’ll manage all your product listings.

4.3. Add a New Product

Click on ‘Add a Product’ to begin the process of listing a new item.

4.4. Fill Out Product Information

Provide all the necessary details for your product, including title, brand, manufacturer, and more. This information helps customers find and understand your product.

4.5. Assign a SKU

Scroll down to the ‘Offer’ section and locate the field labeled ‘SKU’. Click on it and assign a unique identifier for your product. Make sure it’s something descriptive and easy for you to remember.

4.6. Save Your Changes

Once you’ve filled out all the necessary information, click ‘Save and Finish’. Congratulations! You’ve successfully created a Seller SKU for your product.

Best Practices for Seller SKUs

5.1. Keep It Unique

Ensure that each SKU is distinct to avoid confusion and mix-ups in your inventory.

5.2. Be Descriptive

Use SKUs that provide information about the product, making it easier to identify at a glance.

5.3. Organize by Categories

If you have a wide range of products, consider using a system that organizes SKUs by product category.

Managing and Editing Seller SKUs

6.1. Editing Existing SKUs

To edit an existing SKU, go to your Seller Central dashboard, navigate to ‘Inventory’, and locate the product you want to edit.

6.2. Deleting or Archiving SKUs

If a product is no longer available, you can choose to either delete or archive the SKU to keep your inventory organized.

Troubleshooting Common Issues

7.1. Duplicate SKUs

If you encounter duplicate SKUs, carefully review your inventory to ensure each product has a unique identifier.

7.2. Invalid Characters in SKUs

Amazon has specific guidelines for characters in SKUs. Check and ensure compliance to avoid any issues.

7.3. Inactive SKUs

If a product isn’t selling, consider reevaluating its listing or marketing strategy.


Creating Seller SKUs on Amazon is a fundamental step in effective inventory management. By following these steps and best practices, you’ll be well on your way to organizing your products for success.


  1. Can I change a SKU after it’s been assigned?
    • Yes, you can edit a SKU, but it’s recommended to do so sparingly.
  2. What happens if I forget to assign a SKU?
    • Amazon will automatically generate one for you, but it’s better to create your own for better organization.
  3. Can two different products have the same SKU?
    • No, each SKU must be unique to avoid confusion in your inventory.
  4. Is it possible to delete a SKU and reuse it for another product?
    • Yes, but be cautious and ensure the previous product associated with the SKU is no longer active.
  5. Are there any restrictions on the format of a SKU?
    • Yes, Amazon has specific guidelines regarding the characters and length of SKUs.
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